Customer Insights & Research
The way Australians shop has changed forever. Cartology has a deep understanding of customers and their shopping behaviours, giving brands the robust insight they need to connect to the right customers and drive results.
9.7 M
active Everyday Rewards members
48 %
of Woolworths store transactions occur in local and medium sized centres.
70 %
of Cartology's most effective campaigns used in-store and
online channels.
52 %
of customers research online
and buy in-store.
Media solutions to get you closests to customers
Our media solutions are built on market-leading insights, giving you unprecedented customer-led solutions to meet your brand objectives.
Category Collection
The Category Collection is Cartology’s flagship research program designed to go deeper with Woolworths customers who shop across key categories from Bakery, Baby to Drinks, Health & Beauty, Pet Care and Snacks.
Cartology Omnichannel Customer Playbook
As customer behaviours have evolved in the last few years, shoppers have pivoted to an omnichannel approach to the way they research and shop. With ¾ of Australians changing their shopping behaviour due to the pandemic, the question on every marketer’s lips was, ‘What’s the play?’. The Cartology Customer Playbook is an insight to evolving and emerging customer behaviours and a marketers’ definitive guide to unlocking customer-powered growth.
This is Retail Media Playbook
Retail media is growing at a rapid pace. As leaders in retail media, Cartology is on a mission to help drive an understanding of what retail media is, where it is headed, and the opportunities it offers brands. With three years of learnings, This is Retail Media delivers the insight and proof points from client success, to help brands enter the world of retail media with confidence.
Get your brand in the basket
In the past few years, we’ve been no strangers to change and uncertainty. Macro-economic factors are proving to be a real and tangible concern for customers and marketers with the recent increases in the cost of living starting to pinch the family budget. We know 68% of customers are being more careful with spending (vs 6 months ago) and this is reflected in what makes it into the weekly grocery shop. The average basket hovers around 15 items, up slightly over Covid, but down over the past twelve months. Is your brand best placed to land in the basket?
Cartology Drinks Research
The drinks category is established and trusted amongst Woolworths’ customers as Aussies look to Woolworths for range and quality from brands they trust. Speaking to almost 3,000 drinks category customers, we garnered a deep understanding of their purchase drivers, shopping behaviours, expectations of brands and retail media interactions to understand what customers really want across soft drinks, sport drinks or iced tea, energy drinks, non-alcoholic drinks, mixers and water categories giving brands an in-depth understanding of how to connect with customers looking for new flavours, trusted products ingredients and inspiration.
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