Real insight from drinks category customers

The drinks category is established and trusted amongst Woolworths’ customers as Aussies look to Woolworths for range and quality from brands they trust.

Speaking to almost 3,000 drinks category customers, we garnered a deep understanding of their purchase drivers, shopping behaviours, expectations of brands and retail media interactions to understand what customers really want across Soft Drinks, Sports Drinks or Iced Tea, Energy Drinks, Non-Alcoholic Drinks, Mixers and Water categories.

This deeper understanding of how customers think, plan and shop creates numerous opportunities for brands to connect with customers looking for new flavours, trusted product ingredients and inspiration.

While Soft Drink customers are planning their purchases in advance, Sports Drinks & Ices Tea and Non-Alcoholic drinks are most likely to be purchased on impulse. Brands have the opportunity to capture customers and cut through at the important final step of their path to purchase.