Hasbro Transformers
Supporting the release of the Transformers movie and new in-store range, Hasbro encouraged trials amongst BIG W customers.
customer growth vs pre-campaign
bought products from off-location customer wall
omnichannel sales uplift vs pre-campaign
Background & Objectives
Hasbro sought to build awareness for the new Transformers movie and encouraged BIG W customers to purchase Transformers products during the Big Whopping Toy Sale.
Cartology Solution
Cartology’s omnichannel solution engaged category buyers pre-shop, created brand awareness upon entering the store, drove consideration with an in-store solus customer wall and prompted purchase through high-impact POS, ensuring strong visibiltiy along the customer journey.
Online
Hasbro utilised online assets including branded page and leaderboards to funnel new and returning customers towards a Transformers.
Front of store
Customers researched online and experienced front of store screens as they stepped in store to start their Big Whopping Toy Shop! Captivating and immersive digital screen creative acted as a benchmark.
In-store
Solus customer wall and floor decals not only captured customers' attention, but also influenced sales, with 63% of Transformers purchases from the customer wall execution.
Campaign Results
Cartology and Hasbro delivered fantastic results, further contributing to the success of BIG W’s biggest event, The Big Whopping Toy Sale.
"Partnering with BIG W and Cartology is key to Hasbro’s success and we will continue to foster these opportunities to build future programs across our brands."
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